“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.”
Chennaigaga turns 11. As the creator, co-founder & mainstay member of the experience that is Chennaigaga, I must honestly say that I don’t wish to imagine a life without it. The ups and downs have been many and so have the plateaus. The depths of the Downs have sometimes seemed deeper than the heights of the Ups. But the USP of the concept, our
Un-compromise stand with regard to quality, and the intense thought behind each design created, have made the workspace an absolute delight.
The testimonials lie in the hearts of every customer who has ever bought a Chennaigaga product because, to make a purchase here, they’d have had to make an emotional connect.
I could write a book on the journey that already has been — the struggles, constraints, insults and setbacks. But if I did write that book, I surely wouldn’t dwell on just that. I will also write about all the learning, the utter fun that’s been had, the unique experiences and our grateful incredulity at the precious amount of TIME spent by people at Chennaigaga. People who’d be smiling, laughing and truly engrossed in the emotions evoked through our artwork.
Regular, everyday products are our thing, with the designs often drawing on the various quirks that are reminiscent of Namma Chennai and Chennaiites.
The business has moved from an offline retail store to a wholly e-commerce model now, after a year that can best be described as ‘bizarre’.
Starting from scratch is always an exciting phase and as the dynamics of the new business model dramatically change our outlook and working style, we are grateful to have enjoyed 8 years of retail with personal interactions, tangible reactions and direct feedback from our customers.
At chennaigaga.com , we now draw on those experiences and make daily adjustments to better the customer’s experience, up our service and increase the value for the end user.
Now thanking every single individual who has contributed to Chennaigaga in these eleven years in their respective roles – as an artist, designer, associate, helper, staff, customer, family member, friend, well wisher, advisor. There’d have been no “going gaga over Chennai since 2010” without you all.
At this 11th year anniversary-milestone, here is a warm vote of thanks from the heart of Chennaigaga to yours.
To quote Warren Buffet, “Price is what you pay. Value is what you get.”
At Chennaigaga, it’s simply not about the price, but it’s always about the value.