Design Story: Sometimes, the caption on the T-shirt appeals to you, and sometimes, it’s the design that attracts you. But there are some instances when you give the T-shirt just one look and grab it without further ado. A force in your heart takes over the decision-making process of your mind and you are left doubtless. That’s what we have experienced with this T-shirt. After all, we are talking lifelines here! You don’t have to wear your heart on your sleeve for this one. It’s already printed on the T-shirt.

Tee Story: Smart as only black can forever be, a cotton fabric with just a couple of print colours consisting of a pristine white that stands out firm on the black base, with the most-popular red hue for the heart.

Unique Design. Universal appeal. For the millions of beating hearts out there that still say ‘Madras’.