Sanjay Subrahmanyan’s Thamizhum Naanum

We are having a truly exciting time collaborating with acclaimed, award winning Carnatic singer Sri. Sanjay Subrahmanyan, in creating merchandise for his ‘Thamizhum Naanum’ concerts. Thamizhum Naanum concerts take place in India and abroad, and have Sanjay Sub rendering Tamil songs in Carnatic style. 
We have been admiring his music for many years now, and it’s a real honour to be able to share in his vision of creating designs for T-shirts and other merchandise that his fans and Tamil lovers can proudly wear and own. Mugs and magnets follow T-shirts in this merchandise endeavour, of course. 

We have created a signature theme design that aptly expresses the love Thamizhum Naanum garners across the globe. As you regard the artwork, you can see how the hearts ‘pop‘ on the design, much like the feeling true blue Tamils have, when they immerse themselves in Tamil music. 

The musician Sanjay Subrahmanyan himself is a true vibe. Usually clad in white and white and accompanied by stellar musicians on the Mridhangam and Violin, he often finds us, his audience, lost in his energy and music, and more so for Tamilians, at his Thamizhum Naanum music concerts. 
The audience in turn suddenly find themselves switching moods from thumping thaalams vigorously, to poignant pauses, in rather wistful wonderment, when he tunes out of that high energy and eases in to a lilting melody or two, eliciting strong emotions, never letting up on punctuating his repertoire with his trademark long-sustained notes. 

One such soul stirring number is the beloved poet Bharathidasan’s ‘Thunbam Nergayil, Yaazheduthu Nee Inbam Serka Maattaayaa?’ There is no way a Thamizhum Naanum-savvy audience will let him get away without rendering this beautiful song! And it captivates us every single time.
It was obvious to us then, that we needed to create a celebratory design for this show stopper song.
Here it is, along with the other favourites.

Follow Sanjay Sub on Insta, Twitter and Facebook and check out his other musical outings too.
He is a musical visionary and force to reckon with, paving new paths in Carnatic and other independent music.
Chennaigaga is simply delighted to be part of his merchandise journey.